SUPPORTING your ‘Channel Partners’ on-the-ground

SUPPORTING your ‘Channel Partners’ on-the-ground

A big factor in the success of any ‘Channel Sales Program’ is supporting your ‘Channel Partners’ directly & on the ground. In order to do that, you will need a DEDICATED ‘Channel Partner Manager’ – someone responsible for the oversight and management of your ‘Channel Partners’ sales activities & relationships, someone to ensure that your ‘Channel Partners’ are equipped with the right tools and incentives that cultivate their growth, and strengthen the relationships between your company and your most valued customers.

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